Marketing in Practice

Buku ini dimotivasi penulisannya oleh karena penulis memerlukan buku yang sederhana dan memberikan contoh-contoh riel bagi pembaca sehingga mereka mampu mencerna apa dan bagaimana pemasaran. Buku teks diharapkan yang menyentuh dan membicarakan pengetahuan tentang marketing yang ada disekitar lingkungan nasional, sehingga pemahaman dan penghayatan pengetahuan marketing bisa ditingkatkan.

Analysis For Marketing Planning

This book evolve from a given at the Columbia Business School called Marketing Planning and Strategy. In the mid 1970s, the marketing faculty at Columbia realized that traditional marketing management courses in business school curricula were fine for preparing MBA students for senior-level marketing positions, but did not equip them with the tools necessary for first jobs with such titles as a…

The Marketing Book for Growing Companies that Want to Excel

There convictions underlie this book's content :rn1. The quality of life in our country is strongly influenced by the existence and activities of smaller firms.rn2. Running a business successfully is a demanding task.rn3. Marketing is the key to accomplishing this task.

Study Guide to Accompany Marketing

This guide is designed to give you, the marketing student, every advantage in mastering the concepts presented in Marketing by Eric N. Berkowitz, Roger A. Kerin, and William Rudelius. Used as a comparison text, this study guide will provide you with a competitive edge by identifying and organizing the most important terms, concepts, and applications in an interesting, concise, and educationally…

International Marketing

All the activity associated with the development, production, and marketing of commercial aircraft and space vehicles requires milions of people from around the world to work together. Moreover, nop company does more to enable people from all countries to meet face to face for both recreation and commerce. All this intercation yields not just the mutual gain associated with business relationshi…

Marketing Management: Knowledge & Skill

Our goal for Marketing Management: Knowledge & Skill has always been very clear to us: to enhance students' knowledge of marketing management and to advance their skills in utilizing this knowledge to develop and implement successful marketing strategies.

Implementing Marketing Strategies : Part II

Edisi

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ISBN/ISSN

0-86735-263-9

Deskripsi Fisik

viii, 102 hlm,; 28 cm.

Judul Seri

-

No. Panggil

658.8 HAR i

Applications in Basic Marketing

Edisi

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ISBN/ISSN

0-256-08522-6

Deskripsi Fisik

vii, 200 hlm,; 26 cm.

Judul Seri

-

No. Panggil

6