Marketing 4.0 Bergerak Dari Tradisional Ke Digital

Edisi

-

ISBN/ISSN

9 78-602-06-2117-3

Deskripsi Fisik

xix,171 hlm,;23cm

Judul Seri

-

No. Panggil

658.8 KOT m1

Marketing

Edisi

-

ISBN/ISSN

978-0-07-304902-1

Deskripsi Fisik

xxxiii,536 hlm,; 26 cm

Judul Seri

-

No. Panggil

658.5 GRE m1

A managerial Introduction To Marketing

Edisi

2

ISBN/ISSN

13-550145-8

Deskripsi Fisik

-

Judul Seri

-

No. Panggil

R 658.802 STA m1

Fundamentals Of Marketing

Edisi

-

ISBN/ISSN

0-7172-8511-1

Deskripsi Fisik

xiii, 719 hlm,; 24 cm.

Judul Seri

-

No. Panggil

R 658.8 WIL f7

Marketing Langit

Edisi

-

ISBN/ISSN

978-602-7522-16-9

Deskripsi Fisik

224 hlm,; 24 cm.

Judul Seri

-

No. Panggil

2X6.3 IKH mi

Marketing Plan; Bagaimana Menganalisis dan Menyusunnya

Dengan demikian isi buku ini secara garis besar hal,yaitu : (i) pengetahuan mengenai analisis untuk menyusun marketing plan; (ii) pengetahuan untuk memformulasikan strategi dan rencana dalam marketing plan; (iii) lampirn yang berisi for,-form untuk melatih penyusun marketing plan secara menyekuruh dan terarah.

Applications in Basic Marketing

Our Objective is for this book to provide a flexible and helpful set of teaching and learing materials. We have included clippings (articles) on a wide varietly of topics. The clippings deal with consumer products and industrial product, goods and services, new developments in marketing as well as traditional issues, and large well known companies as well as new , small ones.

Applications In Basic Marketing

We developed this set of marketing clippings from popular business publications to accompany our texts the new 1o th edition of basic marketing and the 4 th edition of essentials of marketing.""

Azas-azas Marketing

Banyaknya kekurangan yang ada pada edisi pertama (diterbitkan tahun 1977), baik tentang materi, susunan kalimat, istilah-istilah, maupun formatnya, mendorong penulis untuk memperbaikinya. Dan baru pada tahun 1979 buku AZAS-AZAS MARKETING dengan revisi ini berhasil diterbitkan. Semula hanya berisi enam bab, sekarang ditambah menjasdi duapuluh tiga bab yang terbagi ke dalam delapan bagian.

Fundamentals of Marketing

As we move through the early 1980s, the socioeconomic setting is different from what it was 10 or 20 years ago. Today both our economic growth rate and our birthrate have slowed down. We are faced with the soaring cost of energy, the constant threat of high inflation, and increased government regulation. Some industries face intensive foreign competition, and other industries have to contend pe…